About Jimmy

For years, alcohol was woven into almost every part of my life.

Like many people, I didn't fit the stereotype of someone with a drinking problem. I worked hard, kept things going and convinced myself that alcohol was simply part of how I relaxed, celebrated, socialised and switched off.

But over time, I began to realise that alcohol was costing me far more than it was giving me.

It was costing me energy.
It was costing me clarity.
It was costing me confidence.
And perhaps most importantly, it was costing me the opportunity to become the person I was capable of being.

Today, I live an alcohol-free life and help others do the same.

As the founder of Thistle Freedom Coaching and host of the After Hours with Jimmy Thistle podcast, my mission is simple:

I help ambitious professionals break the evening drinking cycle so they can achieve the success they're capable of without being held back by alcohol's hidden costs.

You don't need to identify as an alcoholic.

You don't need rehab.

You don't need to hit rock bottom.

You simply need to know that alcohol is costing you more than it's giving you.

Through one-to-one coaching, accountability and practical behaviour change strategies, I help clients build healthier habits, regain control, and create a life that no longer revolves around alcohol.

No judgement.

No labels.

No scare tactics.

Just honest conversations, practical tools and support from someone who has walked the path himself.

Because alcohol isn't the problem.

It's the price you're paying for it.

Choose tomorrow.

A man with curly hair and a beard, holding his head with one hand, smiling at the camera, with a sunset and a person walking on a path in the background, and a logo with a thistle plant on his sleeve.